The Philippines alcoholic drinks market is expanding rapidly, driven by urbanisation, evolving consumer preferences, and digitization. The market is dominated by spirits segment which accounts for 72% of the total alcohol consumption in 2024. Among the spirits brandy and gin are the top-selling categories, making Philippines the largest gin-consuming country globally. The growing premiumization is driving the demand for imported wine and high-end alcoholic beverages , with imported wine witnessing 12% year-on-year growth as of 2024. Further, online platforms are contributing to more than 20% of total alcoholic beverages sale in 2024. However, regulatory policies remain a major challenge for alcoholic drinks market in Philippines. Emerging Growth Drivers The increasing disposable income of the middle class is driving the demand for premium alcoholic products. In 2024, per consumer average spend on alcohol has grown 15% year on year. This is leading to ...
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