Trace Data Research

In a market where rapid digitisation meets underserved credit demand, the launch of the report “ Egypt BNPL Market Outlook to 2030 – By Business Model, Product Type, End-User, Use Case, Payment Channel, and Region” from TraceData (or its equivalent) offers a timely deep dive into how “Buy Now, Pay Later” (BNPL) is shaping up in Egypt. Here are the key takeaways – and what corporates, fintechs and investors should have on their radar. Egypt BNPL Market at a glance According to the report, Egypt’s BNPL market reached USD 309.6 million in GMV in 2024 , supported by a four-year historical analysis and a CAGR of 39.2%. It is forecast to grow to USD 1.68 billion by 2030 . The country’s large consumer base (~110 million) and ~64% internet penetration underpins this potential. Urban hubs such as Cairo, Giza and Alexandria – with high smartphone adoption, digital wallets, and card acceptance – are already anchoring BNPL growth . Hybrid offline–online use cases (electronics, fashion, educat...