Top Companies in GTM market Entry Strategy Service | GTM strategy market analysis-TraceData Research
Client Background The client is a fast-growing direct-to-consumer (D2C) skincare brand known for its science-backed formulations and strong digital presence. After establishing a robust footprint across metropolitan markets through e-commerce and influencer-driven campaigns, the brand aimed to expand into Tier 2 and Tier 3 cities to drive the next phase of growth. The objective was to achieve scale while maintaining cost efficiency and brand integrity across diverse geographies. Challenges They Faced While the brand had seen early success in urban markets, its go-to-market (GTM) strategy began to show signs of strain, the following are the key challenge they faced: · Digital saturation in metros led to escalating ad spend with diminishing returns. · Frequent product rollouts were losing effectiveness, with lower engagement and conversion in newer city launches. · ...