Trace Data Research

  Client Background The client is a fast-growing direct-to-consumer (D2C) skincare brand known for its science-backed formulations and strong digital presence. After establishing a robust footprint across metropolitan markets through e-commerce and influencer-driven campaigns, the brand aimed to expand into Tier 2 and Tier 3 cities to drive the next phase of growth. The objective was to achieve scale while maintaining cost efficiency and brand integrity across diverse geographies. Challenges They Faced While the brand had seen early success in urban markets, its go-to-market (GTM) strategy began to show signs of strain, the following are the key challenge they faced: ·        Digital saturation in metros led to escalating ad spend with diminishing returns. ·        Frequent product rollouts were losing effectiveness, with lower engagement and conversion in newer city launches. ·      ...

  Procurement teams need clarity and not just data. With input costs fluctuating, supply chains under stress, and ESG expectations rising, every sourcing decision carries more weight than it used to. However, many businesses are still making those decisions with limited context. This approach might work for short-term savings. It doesn’t work for long-term value. At TraceData, we use structured research models that help procurement teams see what’s coming, not just what’s already happened. These models are built to answer critical questions: ·        What should this product actually cost? ·        Which sourcing region makes sense for the next five years? ·        How exposed are we if this supplier defaults? Let’s look at key frameworks we use to turn complex procurement problems into confident decisions. Each one is designed to solve a specific challenge and together, they form t...

  Australia’s food, pharmaceutical, and agritech sectors depend heavily on reliable cold chain logistics to ensure temperature-sensitive products reach customers safely and compliantly. With rising consumer demand for fresh food, vaccines, and biotech supplies — and the growing impact of ESG regulations — the cold chain market is experiencing significant investment and innovation. In this article, we spotlight the top cold chain logistics companies in Australia —from legacy leaders to new-age disruptors—and explore what makes them stand out in a competitive and regulation-heavy market. Why Cold Chain Logistics Matter in Australia Australia’s geography poses unique cold chain challenges: Vast land area with long-haul transport needs Hot and dry climates requiring temperature precision Stringent food safety and pharmaceutical standards High demand for exports of dairy, meat, seafood, and wine As a result, companies operating in this space must offer not...

  India’s electric two-wheeler (EV 2W) rental market is at an inflection point. Driven by rising fuel costs, growing urban congestion, and a conscious shift toward sustainability, EV 2W rentals are becoming an attractive mobility solution for gig workers, students, tourists, and everyday commuters. But beyond market demand and innovation, one key factor shaping the trajectory of this segment is government policy . From incentives and subsidies to battery-swapping standards and licensing reforms, policy decisions are directly influencing fleet growth, unit economics, and investor confidence in the EV 2W rental space . In this article, we explore how evolving central and state-level policies are reshaping the future of electric 2-wheeler rentals in India — and how companies like TraceData Research are helping stakeholders decode this complex, fast-evolving market. Why EV 2W Rentals Are on the Rise Before diving into the policy side, it is important to understand why the EV ...

  Employee engagement is no longer a “nice to have” — it is a business imperative. In a hybrid and fast-changing work environment, organizations that actively listen to their employees and act on their feedback consistently outperform those that do not. Yet many companies still ask outdated or generic survey questions , missing out on the deeper drivers of motivation, retention, and performance. That is where the right survey design and AI-powered analysis come into play. At TraceData Research , we help companies uncover what truly drives engagement by combining structured feedback with deep, data-backed insights. In this article, we outline the top 15 employee engagement questions you should be asking — along with how AI can make your results more actionable. Why Engagement Surveys Fail (And How to Fix Them) Many engagement surveys fall flat because they: Ask vague or irrelevant questions Focus only on satisfaction, not emotional connection Fail to segment...